The Cumulus Media | Westwood One Audio Active Group® Reveals New Advertiser and Consumer Studies on Media Attentiveness and Ad Skipping
Consumer Attentiveness is Important for Measuring Media Investments AM/FM Radio, Print, and Podcast Ads Lead in Attentiveness NEW YORK, NY – February 28, 2022 – CUMULUS MEDIA (NASDAQ: CMLS) | Westwood One’s Audio Active Group ® (AAG)today released a new Media Attentiveness and Ad Skipping Report.