Activate your audio.
The Audio Active Group combines the bold strategic thinking and creative originality of a marketing solutions agency with live and authentic connections to over a quarter billion consumers.
Leveraging the full-suite of Westwood One media and programming assets, plus a robust set of research capabilities, the Audio Active Group develops strategies informed by insights to produce unexpected campaigns and events that deliver ROI.
Proving the Promotion Effect: AM/FM Radio’s “End Of Dry Skin” Event Drives Significant Brand Effect For Curél.
Branded integrations are one of the most powerful marketing strategies driving sales and brand effect. These promotions “surround the consumer” with local events, contesting, and product sampling, combined with online and broadcast messaging.