Cumulus Media Highlights Stories Behind the Making of Luke Bryan’s New High-Octane Anthem, “Country And She Knows It” in “Your Music Plus” Audio Series
ATLANTA, GA – March 31, 2026 — Cumulus Media announces that it has released a new installment of its original audio series, Your Music Plus, featuring Country superstar and five-time Entertainer of the Year Luke Bryan and his new single, “Country And She Knows It.” The exclusive multi-part audio campaign debuts this week and airs for the next eight weeks on Cumulus Media’s Country stations across the U.S.
In the latest take on Cumulus Media’s popular on-air feature, MCA’s Luke Bryan takes Your Music Plus listeners behind the making of the new high-energy single set to have Country fans on their feet dancing and having fun. Bryan kicks off his Word On The Street Tour on May 29th and 30th with back-to-back shows in Gilford, NH.
Greg Frey, VP of Music Partnerships, Cumulus Media, said: “It’s an absolute thrill to partner with MCA and have Luke Bryan’s new song, ‘Country And She Knows It’ as our next Your Music Plus campaign. This song is an infectious anthem that speaks directly to Luke’s core audience and the fans who show up at his shows, as well as listeners across our Country stations. Combined with Luke’s unique take on his music, career, and life through exclusive audio, this is the perfect YMP to lead us into summer.”
“Few artists have the connection with country radio that Luke Bryan does,” said Damon Moberly, Senior Vice President, Promotion and Touring, MCA. “That relationship, combined with his instinct for delivering songs fans love, makes ‘Country and She Knows It’ a perfect fit for this partnership with Cumulus. We’re excited to get this out to listeners nationwide.”
Your Music Plus highlights new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats. The shows feature artist commentary on the song, with artists presenting different aspects of their song’s personal meaning, the inspiration behind the music, and insights on their life and career.
About Luke Bryan
During his career, Luke has amassed 27 Billion global streams, 12 Million global album sales, and more than 48M track sales worldwide. He has 130 Million digital single units, including 19.5 Million album certifications and 110.5 single certifications. Luke was honored with the SoundExchange Hall of Fame Award in recognition of his standing as one of the most streamed artists in the organization’s 20-year history. Luke has garnered 32 #1 singles, 17 of which he co-wrote, and he’s accumulated 58 total weeks at #1 during his career.
Luke has hosted the ACM Awards five times and the CMA Awards four times, and has won more than 50 major music awards, including five Entertainer of the Year awards. Additional awards include six recognitions as a CMT Artist of the Year, NSAI Artist/Songwriter of the Year, the first-ever recipient of the ACM Album of the Decade Award for Crash My Party, seven CMT Music Awards, five Billboard Music Awards, and four American Music Awards—as well as being named Billboard’s Top Country Artist of the 2010s, the Most Heard Artist of the Decade by Country Aircheck, Artist Humanitarian Recipient by the Country Radio Broadcasters and the ACM Lifting Lives Award honor because of his devotion to improving lives through the power of music. Luke was recently inducted into the Star Trail of Fame by The Houston Livestock Show and Rodeo to honor his profound impact over the years. The Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and provides year-round educational support within the community.
Luke, Carrie Underwood, and Lionel Richie have returned as celebrity judges on ABC’s “American Idol” 2026.
About Cumulus Media
Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 393 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, AP News, and the Academy of Country Music Awards, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.
Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, lisa@dollcomm.com.