DALLAS/FORT WORTH, TX – July 1, 2025 – Cumulus Media’s New Country 96.3 (KSCS-FM) announces that it has partnered with Kroger grocery stores to collect 28,471 diapers for Cook Children’s through the New Country 96.3’s 2nd Annual Diaper Drive.

New Country 96.3 announced the Diaper Drive on Friday, June 13th during the “Hawkeye in the Morning” show and promoted the series of donation events all week. The first event was held on Monday, June 23^rd with morning host Hawkeye broadcasting live from a Kroger in Fort Worth, which drove donations of more than 3,000 diapers on the first day. Over the next few days, New Country 96.3 on-air staff picked a city within the metroplex and hosted their own mini-diaper drive. The Diaper Drive culminated at the finale on Friday, June 27^th, with the entire New Country 96.3 on-air team broadcasting live from Kroger in Prosper, TX.

Over the course of the week, hundreds of listeners stopped by New Country 96.3’s booth at Kroger stores to not only donate diapers, but to share the stories behind their donations. Kroger played a huge role in the success of the drive, as they set up a display of their store brand diapers by the collection area, with their store brand diapers priced as low as $5 a package.

The diapers raised by the Diaper Drive will be distributed to multiple Cook Children’s departments throughout the hospital for use by patients and their families. In the Neonatal Intensive Care Unit (NICU), Cook Children’s will use over 600 diapers a day in various sizes.

Michelle Rodriguez, Co-Host, “Hawkeye in the Morning” on New Country 96.3, said: “We’re deeply grateful to our listeners for opening their hearts and helping families facing the overwhelming challenges of medical expenses. As new moms, our Midday Host Rachel Ryan and I understand just how meaningful this support is for families at Cook Children’s. These donations will provide real relief and hope for our tiniest Texans. The generosity shown is nothing short of inspiring. This cause is especially close to our hearts after welcoming our own little ones, Diego and Luca, this past year.” 

Natalie Houghton, Director, National & Regional Partnerships, Cook Children’s, commented: “For over 11 years, our partnership with New Country 96.3 has been a true blessing to Cook Children’s and the patients and families we serve across the greater DFW community. The station’s team leads with heart, and their incredible listeners never hesitate to step up with generosity and compassion. Together, they create real moments of magic—lifting spirits and making a lasting impact. We are deeply grateful for your continued support and the way you help bless families when they need it most.”

Pictures and more information are available at: https://www.newcountry963.com/.

About Cumulus Media 

Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 400 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, Infinity Sports Network, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,500 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.