“Pet for a Vet” is Sponsored by Pet Supplies Plus

DALLAS/FORT WORTH, TX – June 11, 2025 –Cumulus Media (OTCQB: CMLS) announces that New Country 96.3 morning show hosts Hawkeye & Michelle’s 5th Annual “Pet for a Vet” campaign has once again made a tremendous impact, raising $33,636 to benefit Patriot PAWS Service Dogs. This year’s fundraiser adds to an already incredible legacy, bringing the total amount raised over the five-year partnership to more than $130,000, and helping provide life-changing service dogs to veterans in need. The event was sponsored by Pet Supplies Plus.

Hawkeye and Michelle kicked off the promotion on Monday, May 19^th, calling on listeners to contribute to Patriot PAWS and help change veterans’ lives. Over the two-week campaign, they shared inspiring stories from past beneficiaries, highlighting how Patriot PAWS service dogs have made a lasting impact on veterans facing mobility challenges. The hosts also followed up on previously sponsored service dogs, giving listeners a glimpse into their training journeys and the incredible skills these dogs develop to assist their owners. Through heartfelt testimonials and educational segments, Hawkeye and Michelle underscored the critical work Patriot PAWS does to provide independence, companionship, and healing to our nation’s heroes.

This year’s campaign was extra special, as the station proudly introduced its newest sponsored service dog, Freedom—named in honor of Freedom Green, a U.S. Army Combat Medic whose own service dog, Gus, has been a life-changing companion.

In addition, every donor was entered for a chance to win a trip to see Country superstar Jason Aldean live in Chicago, making this fundraiser even more thrilling for Country music fans.

Mark “Hawkeye” Louis, Host, “Hawkeye in the Morning,” said: “When we started this five years ago, we knew the waiting list for these specifically trained service dogs was long. We are excited to provide another veteran living with mobility issues the assistance they need.”

Lauren Vaughan, Development Director at Patriot PAWS, shared: “Working with Hawkeye and Michelle has been an absolute joy. Their unwavering support and the enthusiasm of their listeners have brought our mission to life in ways we never imagined. Each dog they’ve helped sponsor represents a veteran gaining a new lease on life. We’re deeply grateful for their commitment to our cause.”

For more details on “Pet for a Vet” and how you can continue to support this important cause, visit www.newcountry963.com/petforavet. 

About Patriot PAWS

Patriot PAWS Service Dogs is a nonprofit organization dedicated to training and providing service dogs of the highest quality to disabled American veterans, helping restore their physical and emotional independence. No Veteran ever receives a bill from Patriot PAWS.

About Cumulus Media  

Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 400 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, Infinity Sports Network, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.