Cumulus Media Promotes Steve Holm to Regional Vice President/Market Manager for Cumulus Grand Rapids/Muskegon, MI

GRAND RAPIDS, MI – May 13, 2024 — Cumulus Media (NASDAQ: CMLS) announces that it has promoted Steve Holm to Regional Vice President/Market Manager for Grand Rapids/Muskegon, MI. He rises from his previous role as General Sales Manager for Cumulus Dallas. The appointment is effective today, Monday, May 13th.

Holm, a native Michigander, started his radio career in 2010 in Battle Creek, MI, for WBCK-FM and WBXX-FM, former Cumulus stations now owned by Townsquare Media. Holm moved to Dallas in 2014 and has spent the past 10 years as a Sales Manager for Cumulus Dallas, most recently as General Sales Manager of KTCK-AM/FM, WBAP-AM/FM, and KLIF-AM Holm holds a B.B.A. degree in Marketing from Western Michigan University’s Haworth College of Business.

Bob Walker, President, Operations, Cumulus Media, said: “Steve has proven himself to be an accomplished leader in the Dallas market the past 10 years and we are thrilled to have him moving back home to Michigan, an area of the country that is important to Steve and his family. We are excited for him to get started and eager to see the impact he will have.”

Steve Holm commented: “I’m very thankful for the opportunity to come back home. The Grand Rapids and Muskegon teams are a tightlyknit group and are determined and ready to win. I’m excited to be joining them and look forward to the challenges and growth ahead.”

Cumulus Media owns and operates nine popular radio stations in Grand Rapids and Muskegon, including five Grand Rapids stations – 105.3 Hot FM/WHTS-FM (CHR); 1340 AM/106.1 FM The Ticket/WJRW (Sports); The Q 94.5/WKLQ-FM (Triple A); 97 LAV-FM/WLAV-FM (Classic Rock); and Thunder 107.3/WTNR-FM (Country), and four Muskegon stations – 1490 and 97.5 NASH Icon/WLAW-AM/FM (Country); Classic Hits 98.3 WLCS/WLCS-FM (Classic Hits); V100/WVIB-FM (Urban AC); and Sunny 92.5/WWSN-FM (AC).

About Cumulus Media 

Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 401 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit

Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084,