Latest “Your Music Plus” Audio Series Installment to Air for the Next Eight Weeks on Cumulus Country Stations Across the U.S.
ATLANTA, GA – February 12, 2024 — Cumulus Media (NASDAQ: CMLS) announces the launch today of the latest installment of its exclusive multi-part audio series, Your Music Plus, featuring Nashville singer/songwriter and multiple GRAMMY nominee, Jelly Roll’s new single, “Halfway to Hell.” The campaign will air over the next eight weeks on Cumulus Media’s Country radio stations across the U.S. and will share personal stories and insights from the BBR Music Group artist about the making of the song and his road to success in the music business.
Greg Frey, VP of Music Partnerships, Cumulus Media, said: “Jelly Roll has quickly established himself as a torch bearer for honesty, vulnerability, and transparency in music – not just in Country, but in Hip Hop and Rock, too. It’s this authenticity that strikes a chord with Country audiences, in particular. For this reason, Cumulus Media is thrilled to partner with our friends at BBR Music Group to bring Jelly Roll’s latest single, “Halfway to Hell” to our Country listeners as the next Your Music Plus campaign. YMP’s pairing of this driving new song with Jelly Roll’s exclusive quotes about music, success, and life will give listeners a truly unique experience.”
Shelley Hargis, Vice President Radio Syndication & Group Strategy, BBR Music Group, said:
“Thank you, Cumulus Media, for making Jelly Roll’s “Halfway To Hell” the next installment of Your Music Plus! Jelly has had the most amazing year, and we are so blessed and honored to represent him! His first three singles were ALL #1’s, and to have THREE #1’s in ONE year is very rare. On top of that, he’s garnered multiple awards nominations AND wins, INCLUDING being GRAMMY nominated… numerous sold-out arena shows, and we couldn’t be more thrilled to see what 2024 brings for Jelly! And all these great things seriously couldn’t happen to a better human. “Halfway To Hell” is already on its way to becoming his next big hit! Thanks again to Cumulus for choosing this as your next YMP!”
Cumulus Media debuted the high-profile Your Music Plus (originally dubbed Your Music First) campaign in February 2023 to highlight new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats. The shows feature artist commentary on the song, with artists presenting different aspects of their song’s personal meaning, the inspiration behind the music, and insights on their life and career. Previous campaigns have featured Valory Music Co. recording artist Thomas Rhett’s “Angels (Don’t Always Have Wings),”Republic Records recording artist Shania Twain’s “Giddy Up!,”Capitol Records Nashville recording artist Darius Rucker’s “Fires Don’t Start Themselves,” Thirty Seconds To Mars’ “Stuck,” Atlantic Records recording artist Janelle Monáe’s “Lipstick Lover,” Broken Bow Records recording artist Lainey Wilson’s “Watermelon Moonshine,” Warner Music Nashville recording artists Dan + Shay’s “Save Me The Trouble,” Atlantic Records recording artist Gucci Mane’s “There I Go,” Arista Records recording artist Mäneskin’s “Honey (Are U Coming?),” and BBR Music Group recording artist Jason Aldean’s “Let Your Boys Be Country.”
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 403 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
About Jelly Roll
Nashville native singer/songwriter Jelly Roll (Jason DeFord) recently debuted Top 3 on the Billboard 200 All Genre Chart and #2 on the Top Country Album charts with his debut Country Album, Whitsitt Chapel (released June 2nd, 2023) – earning the biggest Country debut album in Billboard Consumption Chart history. Following his sweep at the 2023 CMT Music Awards where he earned 3 awards to become the most awarded artist of the night, the Billboard Country Power List Cover star and “country’s ‘most authentic’ new artist” (The New Yorker) recently received Billboard’s 2023 Breakthrough Award. Currently nominated for Best New Artist and Best Duo/Group Performance for “Save Me (with Lainey Wilson)” at the 2024 GRAMMY Awards, New Artist of the Year and Male Country Artist of the Year at the 2024 People’s Choice Awards, along with eight genre-spanning nominations at the 2024 iHeartRadio Radios, Jelly Roll is also one of three artists, which include Morgan Wallen and Luke Combs, who have scored three Country Airplay #1s in 2023. “One of Nashville’s fastest rising stars” (The New York Times), Jelly was an 8X nominee and 4X winner at the 2023 People’s Choice Country Awards and was the most nominated male at the 2023 CMA Awards, with five total nominations capturing his first CMA Award for New Artist of the Year. His latest #1 hit single “Save Me” — a confessional, vulnerable expression of self-doubt— set the stage for his new season of life and took him to new heights, has more than 155 million views on YouTube and Platinum certification from the RIAA. Jelly debuted the song along with Lainey Wilson at the 2023 ACM Awards on the heels of his 28-week reign at No. 1 on Billboard’s Emerging Artists chart. “Save Me” became his third consecutive #1 single in 2023 following his multi-week #1 hits on Country and Rock radio, “Need A Favor” and “Son of A Sinner.”
Having just wrapped his sold-out 55-city 2023 Backroad Baptism Arena Tour and celebrated multi-format success with “Need a Favor” reaching Top 4 on Hot AC and Top 11 on Top 40, Jelly Roll – whose latest single “Halfway To Hell” is impacting radio now – continues to resonate with fans on a global scale and earn numerous industry milestones – from playing his sold-out hometown show for 18,000 fans at Nashville’s Bridgestone Arena to sold-out dates at the Ryman Auditorium and the release of his critically acclaimed Hulu documentary produced by ABC News, “Save Me.” Featured by Nightline, GMA, GMA3, The New York Times, The Tennessean, Billboard, Variety, American Songwriter, CMT and more, his self-built, unconventional industry rise and unique fan connection has garnered praise from numerous outlets, with Variety noting, “for everyone who’s facing the same struggles, Jelly Roll is their Springsteen,” and American Songwriter echoing, “with a string of accolades and an extremely dedicated following, Jelly Roll has emerged as a force to be reckoned with in the music industry.”
Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, firstname.lastname@example.org and 512.633.4084.