Cumulus Media Transforms News/Talk Landscape in Dallas/Fort Worth With Launch of New WBAP Simulcast on 93.3 FM and Four Key Additions to Cumulus Dallas/Fort Worth News Team

Simulcast Launches Wednesday, January 3rd, and Brings Premium News/Talk Content to FM Radio Audiences in DFW

DALLAS/FORT WORTH, TX – January 2, 2024 — Cumulus Media (NASDAQ: CMLS) announces that beginning Wednesday, January 3, 2024, News/Talk 820 WBAP, one of the largest radio signals in the U.S., will redefine News/Talk programming in Dallas/Fort Worth, TX, as it expands its content to the FM frequency with a WBAP simulcast at 93.3 FM. 93.3 FM/KLIF-FM was formerly programmed as Hot 93.3, a Hot Adult Contemporary station. With this new simulcast, WBAP will now be heard by FM listeners that normally do not listen to AM radio, but who consume the News/Talk format.

Also on January 3rd, Cumulus Dallas/Fort Worth will add four veteran news professionals to its powerhouse news team. Carla Marion, native Dallasite and broadcasting veteran, joins WBAP as Co-Anchor of the WBAP Morning News with Co-Anchors Hal Jay and Ernie Brown. The show is heard weekdays from 5:00am-9:00am. Marion has more than 25 years of broadcast experience, including several earlier years at WBAP. 

News veteran James Parker also joins WBAP as On-Air Host, Afternoon Drive, and will be heard weekdays from 2:00pm-5:00pm. Parker, also a native Texan, has worked on-air in New Orleans, Oklahoma, and most recently as a television personality in Tyler, TX.

In addition, Laura Sadler of ESPN-TV joins News and Information 570 KLIF-AM Morning News as Co-Anchor with Clayton Neville, and Gabrielle Taite joins Cumulus Dallas/Fort Worth’s newsroom from an Athens, GA, television news station.

Dan Bennett, Regional Vice President, Cumulus Dallas/Fort Worth and Houston, said: “As we move into a critical election year, these talent moves and an FM frequency for WBAP speak to our commitment to spoken-word radio. We will carry our stations on a variety of signals and streaming to improve accessibility of this outstanding news and talk content to our listeners. 2024 will be a great year for News/Talk.”

For more information or to stream WBAP, visit: To stream KLIF-FM, visit:

About Cumulus Media

Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 403 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,400 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit

Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, and 512.633.4084.