New Country 96.3’s Hawkeye and Michelle Rodriguez of “Hawkeye in the Morning” Collect Over 152,869 Holiday Cards for the Troops This Holiday Season

DALLAS, TX – November 23, 2023 – Cumulus Media (NASDAQ: CMLS) announces that New Country 96.3/KSCS-FM in Dallas/Fort Worth, TX and morning show hosts, Hawkeye and Michelle Rodriguez of Hawkeye in the Morning, concluded the fifth annual 10,000 for the Troops holiday card drive to send warm, hopeful wishes to U.S. troops serving overseas this holiday season. The station announced today that this year’s campaign collected 152,869 cards, with more expected to arrive in the mail over the next week.  

The station has partnered with Support Our Soldiers, a local 501(c)(3) organization based in Fort Worth, TX, to send the holiday cards to “high risk” units/individuals that are either in isolated areas or do not have support coming from home.  

The campaign kicked off October 23, 2023, with hosts Mark ‘Hawkeye’ Louis and Michelle Rodriguez starting with the goal of collecting 10,000 cards. This year Community Coffee stepped up as a presenting sponsor and utilized their partnership with select Kroger Stores to be drop-off locations. Listeners and supporters could also mail their cards to the radio station or deliver them to any of the Dallas/Fort Worth Gigi’s Cupcakes or Dave & Buster’s locations. In addition, Averitt, Transportation and Logistics helped station staff deliver all supplies to participating drop-off locations and helped drop off all collected cards to Support Our Soldiers. 

The campaign concluded with a live broadcast PNC Plaza at Victory Park, the home of New Country 96.3, where fans from across DFW and busloads of school children stopped by to drop off their cards for the troops. Community Coffee provided free coffee, Averitt brought the donuts and Gigi’s Cupcakes offered mini cupcakes for donors to enjoy when they dropped off their cards.  

“We were overwhelmed with the response from our listeners. We were really hoping to receive 10,000 cards. To receive 15 times that many is inspiring,” commented Hawkeye and Michelle Rodriguez on the record-breaking campaign.  

The cards will be included in care packages sent to U.S. troops serving overseas by Support Our Soldiers just in time for Christmas. 

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About Cumulus Media 

Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 403 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,400 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit 

Contact: Jessica MacKenzie-Williams, Promotions Director, Cumulus Dallas/Ft. Worth, 214.523.2770 and