MEMPHIS, TN – November 10, 2023 – Cumulus Media (NASDAQ: CMLS) announces that Memphis Rock radio station 98.1 The Max (WXMX-FM) has raised over $640,000 for Ronald McDonald House Charities® of Memphis through its 33rd Annual Radiothon. The record-breaking amount was raised by the station’s generous listeners and Ronald McDonald House partners in less than 12 hours on Friday, November 3rd. 98.1 The Max on-air personalities interviewed past and present families at the Ronald McDonald House each hour, as well as community leaders who help raise awareness of the House. This is the largest annual fundraiser for Ronald McDonald House Charities® of Memphis.
Morgan D. Bohannon, Vice President/Market Manager, Cumulus Memphis, said: “Local partnerships like the one we have with Ronald McDonald House are important and rewarding. Having a local team that can experience the House and interact with the families brings out the passion for this cherished institution and the listeners of the Mid-South obviously respond.”
Danni Bruns, Program Director, 98.1 The Max, and Operations Manager, Cumulus Memphis, commented: “Another year of the right team working for the right mission only means the best outcome. Thanks to our listeners we call family, for keeping the Ronald McDonald House of Memphis families together for another year.”
Ronald McDonald House Charities® of Memphis offers children with pediatric cancer and other catastrophic illnesses undergoing treatment at St. Jude Children’s Research Hospital® and their families a nurturing, family-centered residential community. The House fosters an environment of hope through support services and child-centered activities that encourage children to be children and keep families together near the care they need, always free of charge. Near the care they need with the family they love. Ronald McDonald House Charities® of Memphis has served 10,718 families from all 50 states and 51 countries since opening in 1991.
For more information or to stream 98.1 The Max, visit: https://www.981themax.com/.
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 403 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,400 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, firstname.lastname@example.org and 512.633.4084.