Four-Week Campaign Takes Fans Backstage With Personal Stories From Mäneskin on the Making of “Honey (Are U Coming?)”
ATLANTA, GA – October 9, 2023 — Cumulus Media (NASDAQ: CMLS) announces the launch today of the tenth installment of its exclusive multi-part audio series, Your Music First, featuring Arista Records recording artist, Mäneskin. The campaign will air over the next four weeks on Cumulus Media’s Rock and Alternative radio stations across the U.S. and will share personal stories and insights from Mäneskin, the critically acclaimed four-piece Rock band from Rome, Italy.
Greg Frey, VP of Music Partnerships, Cumulus Media, said: “Mäneskin is the rare current band able to channel old school glam into their music through powerful hooks and rock star personalities. Thanks to our partners at Arista Records, that personality will get showcased to our audience through the band’s own words – exclusive to Your Music First.”
Mäneskin said: “Between the melancholic parts, the up tempo and dancy energy of the song, we love the strong contrast this song brings. It talks about the fear of the unknown, through the sadness that is portrayed in the lyrics. Also, the need of adventure, discovering something new and bringing someone special into a new place of hope and finally salvation. We want to thank Cumulus for actively supporting our music and vision, this means to us – much love!”
Cumulus Media debuted the high-profile Your Music Firstcampaign in February to highlight new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats. The shows feature artist commentary on the song, with artists presenting different aspects of their song’s personal meaning, the inspiration behind the music, and insights on their life and career. Previous Your Music First campaigns have featured Valory Music Co. recording artist Thomas Rhett’s “Angels (Don’t Always Have Wings),”Republic Records recording artist Shania Twain’s “Giddy Up!,”Capitol Records Nashville recording artist Darius Rucker’s “Fires Don’t Start Themselves,” Thirty Seconds To Mars’ “Stuck,” Atlantic Records recording artist Janelle Monáe’s “Lipstick Lover,” Broken Bow Records recording artist Lainey Wilson’s “Watermelon Moonshine,” Warner Music Nashville recording artists Dan + Shay’s “Save Me The Trouble,” Atlantic Records recording artist Gucci Mane’s “There I Go.”
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 403 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,400 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
Rarely does a band come along like Mäneskin. The four-piece, formed of Damiano David, Victoria De Angelis, Thomas Raggi and Ethan Torchio, began busking on the streets of their beloved hometown of Rome, Italy, as teenagers. Fast forward just a few years and the razor-tight, critically acclaimed, globally-skyrocketing rock group is widely hailed for being a driving force behind the worldwide resurgence of rock music.
Their latest album RUSH! saw the band reach heady new heights, topping the charts at #1 in 15 countries, Top 5 in 20 countries, #1 on the U.S. BIllboard Alternative Albums Chart and more, with over 1.3 billion streams and counting. Produced by Max Martin and Fabrizio Ferraguzzo, it features both English and Italian tracks, including singles ‘Supermodel’, ‘Mammamia’ and ‘The Loneliest’.
Mäneskin continue their global domination through their unbeatable live show – a raucous, thrilling, cutting-edge and career-affirming gig like no other – proving their worthy status as leaders of the rock revival. In May 2023 the band culminated their LOUD KIDS World Tour that spanned across 2022 and 2023 and saw them play to a staggering 450,000 people around the world. They also travelled to Rome for an extra special sold out show at the historic Circo Massimo with 70,000 tickets sold. All this between stand-out performances at some of the world’s best festivals including Coachella, Rock in Rio, Lollapalooza, Summer Sonic (Japan) and more. Mäneskin recently announced their RUSH! World Tour and will see the band headline arenas in North America, South America, Japan, Europe, UK & Ireland, and embark on their first ever shows in Australia. With 8.2 billion streams to their name and 324 global certifications including 56 Gold, 251 Platinum and 17 Diamond, Mäneskin were recently nominated at the 2023 GRAMMY Awards and Best Rock at the MTV VMA’s, won Best Alternative Video at the VMAs and Best Rock at the MTV EMA’s, Top Rock Song at Billboard Music Awards, Best New Alternative Artist at iHeart Radio Music Awards, various wins at National award shows in Japan, Spain, Poland, Hungary, and Finland, as well as multiple nominations globally including the BRIT Awards, NME Awards, Kerrang Awards and more.
Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, email@example.com.