Cumulus Media Turns Up “Your Music First” Audio Series With New Installment Featuring the Stories Behind the Making of Gucci Mane’s New Single, “There I Go”

Four-Week Campaign Starts Run Today Across Cumulus Media’s Urban and Rhythmic CHR Stations Nationwide

ATLANTA, GA – August 28, 2023 — Cumulus Media (NASDAQ: CMLS) announces the launch today of the eighth installment of its exclusive multi-part audio series, Your Music First, featuring Gucci Mane and his new single, “There I Go,” featuring J Cole and Mike WiLL Made-It. The new Your Music First campaign will air over the next four weeks on Cumulus Media’s Urban and Rhythmic CHR stations nationwide and will include Gucci Mane’s personal and revealing insights into how the single was made, with exclusive behind-the-scenes stories that add an indelible extra dimension to the new music.

Greg Frey, VP of Music Partnerships, Cumulus Media, said: “Cumulus is thrilled to once again partner with Atlantic Records to bring the first Your Music First campaign to our Urban and Rhythmic CHR stations with Gucci Mane’s highly anticipated new song, “There I Go,” featuring J Cole and Mike WiLL Made-It. As one of the most prolific and consistent rappers out there, Gucci continues to deliver great music. Pairing “There I Go” with exclusive audio of Gucci himself talking about his music and life in 2023 makes this an essential Your Music First campaign.”

Kevin Holiday, EVP of Urban Promotions, Atlantic Records, commented: “We are thrilled to have this incredible spotlight on the new Gucci Mane featuring J Cole record, “There I Go”, on Cumulus’ Your Music First program. This highly anticipated collaboration perfectly encapsulates the sound of two Hip-Hop icons and provides that much needed “Breath of Fresh Air”… which is no surprise why this is the title of his upcoming album! I hope you all enjoy and many thanks to Cumulus for choosing Gucci Mane to be the first artist launching their Your Music First program on their Urban stations.”

Cumulus Media debuted the high-profile Your Music Firstcampaign in February to highlight new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats. The shows feature artist commentary on the song, with artists presenting different aspects of their song’s personal meaning, the inspiration behind the music, and insights on their life and career. Previous Your Music First campaigns have featured Valory Music Co. recording artist Thomas Rhett’s “Angels (Don’t Always Have Wings),”Republic Records recording artist Shania Twain’s “Giddy Up!,”Capitol Records Nashville recording artist Darius Rucker’s “Fires Don’t Start Themselves,” Thirty Seconds To Mars’ “Stuck,” Atlantic Records recording artist Janelle Monáe’s “Lipstick Lover,” Broken Bow Records recording artist Lainey Wilson’s “Watermelon Moonshine,” and Warner Music Nashville recording artists Dan + Shay’s “Save Me The Trouble.”

About Cumulus Media

Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 403 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,400 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit

About Gucci Mane

Currently boasting over 14 billion global streams and more than 3.4 billion official views on YouTube, Gucci Mane wrapped up 2022 with his latest New 1017 compilation, SO ICY BOYZ: THE FINALE, available via Atlantic Records/The New 1017 Records. The 24-track collection sees Gucci joined by some of the most recent members of The New 1017 roster, including KATO2X, Li Rye, Mac Critter, Sett, And TLE Cinco, along with features from such certified R&B/hip-hop superstars as Jeremih, Trey Songz, 2 Chainz, and OJ Da Juiceman. Among the anthology’s undeniable highlights are such bangers as Gucci’s “Met Gala Remix (Feat. Offset, Sett, Mac Critter, KATO2X),” Li Rye’s “Too Many (Feat. Gucci Mane),” and TLE Cinco x Gucci Mane’s “Hitting,” all of which are joined by companion music videos streaming now via the official Gucci Mane YouTube channel HERE.

Widely regarded as one of the most influential rappers of the past decade, Gucci Mane has more top 10 albums on Billboard’s “Top Rap Albums” chart than any other hip-hop artist in history. Along with new releases from Gucci Mane himself, the seasoned A&R has taken his eye for the next big thing to his own record label, The New 1017, in partnership with Atlantic Records. The New 1017 showcases Gucci’s platinum-certified A&R skills with a roster that includes BiC Fizzle, Big Scarr, BigWalkDog, Enchanting, Foogiano, Hotboy Wes, KATO2X, Li Rye, Lil Zay, Mac Critter, Pooh Shiesty, Sett, and TLE Cinco. Earlier this month, Gucci announced his on-night-only concert, ‘Gucci Mane & Friends.’ The show will take place at The Tabernacle in Atlanta on October 17th; tickets are on sale now and can be purchased HERE. The show will come alongside the release of his upcoming album, Breath Of Fresh Air, which is available for pre-order now.

Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084,