Cumulus Media Expands Live and Local Sports Coverage in South Carolina With the Launch of The Game Sports Radio Network

New Sports/Talk Radio Network Brings South Carolina Gamecocks Coverage and More Across the Midlands to the Coast of South Carolina

COLUMBIA, SC – August 28, 2023 — Cumulus Media (NASDAQ: CMLS) announces that it has launched The Game Sports Radio Network today across three South Carolina markets, expanding the reach of its premium live and local Sports/Talk programming, which includes live coverage of South Carolina Gamecocks games. The new sports radio network originates from Cumulus Columbia’s 107.5 The Game/WNKT-FM, the flagship station of South Carolina Gamecocks games. 107.5 The Game is in its 16th year of providing exciting local Sports/Talk programming, broadcasting Monday through Friday from 6:00am-6:00pm. The new network will provide live and local Sports/Talk coverage to sports fans from Newberry to Myrtle Beach, and all areas in between.

The Game Sports Radio Network includes Cumulus Media’s WWFN-FM in Florence, SC, which now broadcasts as 100.5 The Game, and airs all live, local Sports/Talk shows from Columbia from 6:00am-6:00pm, followed by network programming by CBS Sports Radio. WWFN-FM was previously programmed as a Classic Country station. In addition, Cumulus Myrtle Beach Sports radio station WSEA-FM is now 100.3 The Game, broadcasting the live, local Sports/Talk shows from Columbia from 6:00am-12:00 Noon. WSEA-FM is a CBS Sports Radio affiliate and home of the South Carolina Gamecocks. The station was previously branded as Sports Radio 100.3 The Team.

Tammy O’Dell, Regional Vice President/Market Manager, Cumulus Media, said: “The opportunity to expand Columbia’s live, local sports content to sports fans in Florence and Myrtle Beach opens up new ways to connect listeners to our brands, provide compelling content to new listeners, and offer prime local and regional marketing opportunities for many clients. This is a game-changer!” 

Terry Ford, Program Director, WNKT-FM, noted: “107.5 The Game, Columbia, has been keeping the Midlands sports fans informed, engaged, enlightened, entertained, and sometimes enraged for 16 years! Our live and local team of sports specialists interviews coaches, players, and fans, and invites listeners to participate via call, social media, and on-location events. At our core are the teams, coaches, players, and fans of the South Carolina Gamecocks. We are very excited about growing the 107.5 The Game brand into two markets in South Carolina and making our great content available to almost half of the state.”

For more information, visit the station websites at:,, and

About Cumulus Media 

Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 403 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,400 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit

Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084,