ATLANTA, GA – July 31, 2023 — Cumulus Media (NASDAQ: CMLS) announces the launch today of the seventh installment of its exclusive audio series, Your Music First, featuring three-time GRAMMY-winning Country duo Dan + Shay’s brand new single, “Save Me The Trouble.”
The multi-part series will air over the next four weeks across Cumulus Media’s Country stations nationwide and will include Dan + Shay’s personal insights into how they made the single and how they have grown as people after 10 years in Country music. The audio series reveals behind-the-scenes stories and personal insights into newly released music from music’s most exciting stars and brings additional dimension to the new music. The Dan + Shay campaign on Cumulus Media’s Country stations follows Your Music First Country campaigns featuring new singles from Thomas Rhett, Darius Rucker, and Lainey Wilson.
Greg Frey, VP of Music Partnerships, Cumulus Media, said: “’Save Me The Trouble’ by Dan + Shay is the perfect song for Cumulus’ next Your Music First campaign at Country radio. The song features a soul-stirring melody and some of the strongest harmonies in modern Country. Shay’s vocals, Dan’s production, and world-class songwriting combine to create an incredible musical moment. I thank our partners at Warner Music Nashville for this collaboration of music and exclusive artist content to bring this song to our fans in a powerful way.”
Kristen Williams, SVP, Radio, Warner Music Nashville, commented: “Dan + Shay’s new album Bigger Houses is an absolute masterpiece of down-home truths set against larger-than-life music. Their new single ‘Save Me The Trouble’ has the explosive passion of a live performance, and it is already translating to listeners. The track has earned them the biggest add day of their careers, not to mention the biggest add day for any country single released this year. We are incredibly grateful that Cumulus has recognized its magnitude and selected it for the Your Music First campaign.”
Cumulus Media debuted the high-profile Your Music First campaign in February to highlight new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats. The shows feature artist commentary on the song, with artists presenting different aspects of their song’s personal meaning, the inspiration behind the music, and insights on their life and career. Previous Your Music First campaigns have featured Valory Music Co. recording artist Thomas Rhett’s “Angels (Don’t Always Have Wings),”Republic Records recording artist Shania Twain’s “Giddy Up!,”Capitol Records Nashville recording artist Darius Rucker’s “Fires Don’t Start Themselves,” Thirty Seconds To Mars’ “Stuck,” Atlantic Records recording artist Janelle Monáe’s “Lipstick Lover,” and Broken Bow Records recording artist Lainey Wilson’s “Watermelon Moonshine.”
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 404 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,400 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
About Dan + Shay
3x GRAMMY-winning duo Dan + Shay continue to etch a permanent mark on country music – and beyond – with the release of their brand-new single, “Save Me The Trouble.” It’s the first offering from their highly anticipated fifth studio album, Bigger Houses, co-produced by the band’s Dan Smyers and set to release worldwide on September 15th via Warner Music Nashville. Featuring an ascending melody that builds into an explosive chorus, “Save Me The Trouble” showcases a sound indicative of the new record’s direction that emphasizes a more live, organic feel. The long-awaited new music follows the duo’s record shattering, critically acclaimed and multi-award-winning album, Good Things. Also co-produced by Smyers, the highly imaginative LP featured their most recent country radio No. 1’s – the Platinum-certified hits “I Should Probably Go To Bed” and 2x Platinum “Glad You Exist,” which marked the duo’s sixth consecutive No.1 and ninth career No.1, as well as the 5x Multi-Platinum global smash “10,000 Hours” with Justin Bieber. In addition, Good Things was the first country album in the streaming era to achieve RIAA Gold certification at release and is one of the only 12 albums all-genre to be released and go Gold in 2021.
Recently announced as coaches for season 25 of NBC’s Emmy-winning program The Voice, Dan + Shay will join Reba McEntire, John Legend and Chance the Rapper in Spring 2024 as the first-ever coaching duo in the show’s history. The pair will bring a wealth of experience to their team, with a long list of impressive accolades that include becoming the first and only artist to win the GRAMMY Award for Best Country Duo/Group Performance 3x consecutively since the category’s inception (2021 – “10,000 Hours,” 2020 – “Speechless,” 2019 – “Tequila”). The reigning Favorite Country Duo or Group winners also recently claimed their 3rd consecutive win for the category at the American Music Awards, where they had swept their categories in 2020, becoming the first country artist ever to win Collaboration of the Year. In addition, the 2x CMA Awards Duo of the Year and 3x ACM Awards Duo of the Year were named Top Country Duo/Group at the 2022 Billboard Music Awards.
In the ten years since they formed, Dan + Shay have become global superstars, amassing more than 11 billion streams globally, multiple international No. 1 singles and 49 total RIAA Platinum and Gold certifications in the U.S. alone.
Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, firstname.lastname@example.org.