KMJJ The Big Station 99.7, KVMA Magic 102.9, KRMD 101.1 Legendary Country, KQHN 97.3 Today’s Best Music Mix, and Lite Rock 100.7 Join Forces With Partners Music Mountain Water and Area Restaurants and Businesses to Deliver Over 1,000 Cases of Water and More Than $4,500 in Food Gift Certificates in Just 48 Hours
SHREVEPORT, LA – June 29, 2023 – Cumulus Media (NASDAQ: CMLS) announces that its Shreveport, LA, radio stations stepped up to implement a massive water and food giveaway for area residents impacted by severe storms early Friday morning, June 16th. The storms left most of the Shreveport-Bossier City area without electricity, resulting in limited availability of food due to spoilage and extreme heat conditions. By Monday, June 19th, over 100,000 people were still without power from the storm, which was described as having hurricane-level impacts, including heavy winds that snapped trees and downed power lines.
Within 48 hours of the storms’ impact, Cumulus Shreveport and its five stations, KMJJ The Big Station 99.7, KVMA Magic 102.9, KRMD 101.1 Legendary Country, KQHN 97.3 Today’s Best Music Mix, and Lite Rock 100.7, came to the aid of their neighbors across the area, distributing over 1,000 cases of water and over $4,500 worth of food gift certificates to residents in need. Partnering with Music Mountain Water and area restaurants including Raising Cane’s, Southern Classic Chicken, Las Compas Mexican Restaurant, Jason’s Deli, and Posados, along with Louisiana Boardwalk Outlets, the effort helped more than 1,000 families in Shreveport-Bossier City.
Tish Boden, Vice President/Market Manager, Cumulus Shreveport, said: “We thank our incredible team members and our amazing partners at Music Mountain Water, along with generous area restaurants and businesses, for their contributions and work in successfully implementing this massive community water and food distribution – all within 48 hours of the storm’s impact.”
Boden noted: “In just 24 hours of promotion across our stations, we had over 2,000 people come to pick up desperately needed water and food. Together, we helped our neighbors feed their families when the area was still shrouded in darkness. I am so proud of what we were able to achieve together for our community and I thank everyone involved for their tremendous efforts. Cumulus Shreveport will always be there for our community.”
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 404 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,400 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, firstname.lastname@example.org and 512.633.4084.