Latest Installment of Cumulus Media’s Exclusive Multi-Part Audio Series Gives Up-Close Look Into the Making of Wilson’s Follow-Up to Four Consecutive #1 Singles
ATLANTA, GA – June 5, 2023 — Cumulus Media (NASDAQ: CMLS) announces the launch today of the sixth installment of its exclusive audio series, Your Music First, featuring Country star Lainey Wilson’s new single, “Watermelon Moonshine,” on Broken Bow Records.
The multi-part series will air over the next four weeks across Cumulus Media’s Country stations nationwide and will include Wilson’s personal insights into making the single, with behind-the-scenes observations from Wilson that bring additional dimension to the new music. The audio series reveals the stories and insights behind newly released music from music’s most exciting stars and follows Your Music First Country music campaigns featuring new singles from Thomas Rhett and Darius Rucker.
Greg Frey, VP of Music Partnerships, Cumulus Media, said: “Having Lainey Wilson’s ‘Watermelon Moonshine’ as the next Your Music First campaign across the Cumulus Country platform is a slam dunk. ‘Watermelon Moonshine’ is a fantastic song showcasing Lainey’s exceptional storytelling and heartfelt vocals, proving why she’s the next Country superstar. We thank our friends at Broken Bow Records for their partnership and access to Lainey’s one-of-a-kind personality for her exclusive audio content, giving our audience a unique listening experience.”
Shelley Hargis, Vice President, Syndication & Group Strategy, BBR MUSIC GROUP, said: “We are thrilled that Lainey and ‘Watermelon Moonshine’ was chosen for Cumulus’ Your Music First program. This song is the follow-up to her four back-to-back #1 singles, and hot off her recent wins for ACM Female Vocalist of the Year, and ACM Album of the Year for ‘Bell Bottom Country.’ We couldn’t be prouder of Lainey, or more passionate to be a part of her journey! She is the epitome of a superstar, and the future of Country music is going to be EXCITING and in great hands with her. Thank you to Cumulus for choosing Lainey for YMF!”
Cumulus Media debuted the high-profile Your Music Firstcampaign in February to highlight new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats. The shows feature artist commentary on the song, with artists presenting different aspects of their song’s personal meaning, the inspiration behind the music, and insights on their life and career. Previous Your Music First campaigns have featured Valory Music Co. recording artist Thomas Rhett’s “Angels (Don’t Always Have Wings),”Republic Records recording artist Shania Twain’s “Giddy Up!,”Capitol Records Nashville recording artist Darius Rucker’s “Fires Don’t Start Themselves,” Thirty Seconds To Mars’ “Stuck,” and Atlantic Records recording artist Janelle Monáe’s “Lipstick Lover.”
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 404 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,400 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
About Lainey Wilson
As the leading female nominee and winner at the 2023 ACM awards with, Female Vocalist of the Year, Album of The Year, Visual Media and Musical Event of the Year and reigning CMA 2022 Female Vocalist and New Artist of the Year, Lainey Wilson has earned the enthusiasm of the industry. Critically-acclaimed and touted as a top “artist to watch,” to being crowned the most nominated artist at the 2023 CMT Music Awards. The Louisiana native has made a name for herself in the industry as one of music’s hottest and most buzzed-about new artists. Landing her first No. 1 with her PLATINUM Certified ACM Song of the Year, “Things A Man Oughta Know,” nearly 10 years to the day after leaving her small farming community in a camper trailer to chase her dreams, she has won over legions of fans with her signature Bell Bottom Country sound and aesthetic, which blends traditional Country with a modern yet retro flare. A prolific and sought-after songwriter (having co-writer credits on songs by artists including Luke Combs, Flatland Calvary, and more), Lainey is a fresh, fierce voice in Nashville, delivering CMA-nominated album of the year with her label debut, Sayin’ What I’m Thinkin’. With a rockstar stage presence, her artistry has taken her across the globe, performing for sold-out crowds throughout the US, UK, and Germany with notable names like Jon Pardi, Luke Combs, Morgan Wallen, HARDY, Jason Aldean, Ashley McBryde, and more. After topping the country radio charts for a second time with the two-week No. 1 hit, “Never Say Never” with Cole Swindell, she recently achieved her third and fourth No. 1 song with “Heart Like a Truck” and HARDY collaboration “wait in the truck”. Her critically acclaimed album, Bell Bottom Country, reached No. 9 on Billboard’s Country Albums Chart, quickly rose to No. 1 on iTunes charts and has amassed over 350 million streams to date. Most recently, she made her acting debut in Season 5 of the smash hit series Yellowstone as a musician character named Abby, where she premiered her original “Smell Like Smoke” as well as showcased other hits off her recent album including “Watermelon Moonshine” and “Hold My Halo”. Adding to her growing list of endeavors, Wilson was named “Tractor Supply Brand Ambassador,” was honored at Billboard’s Women in Music Awards with the Rulebreaker Award, and most recently joined forces with Wrangler as the face of their 2023 fall/winter women’s collection.
Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, email@example.com.