Mark “Hawkeye” Louis, Host of “Hawkeye In The Morning” on Cumulus Media’s New Country 96.3/KSCS-FM, Honored With Proclamation From the City of Fort Worth for Founding 25-Year Tree-Planting Campaign

Campaign to Beautify Fort Worth’s Historic Camp Bowie Boulevard Continues to Bear Fruit for Community

FORT WORTH, TX – April 18, 2023 — Cumulus Media (NASDAQ: CMLS) announces that Dallas-Fort Worth morning radio personality Mark “Hawkeye” Louis, Host, “Hawkeye In The Morning” on New Country 96.3/KSCS-FM, was honored with an official Proclamation from the City of Fort Worth for a tree-planting campaign that he started 25 years ago along Fort Worth’s historic Camp Bowie Boulevard. The city beautification campaign was so successful that Hawkeye’s trees now create a leafy green canopy along the picturesque thoroughfare, enjoyed by the community and visitors alike.

On March 29, 2023, Fort Worth Mayor Mattie Parker and Fort Worth City Council Member Michael D. Crain presented Hawkeye with the Proclamation honoring his efforts and marking the 25th Anniversary of the Camp Bowie Tree Project. The official Proclamation reads:

Whereas, Over the last 25 years, Camp Bowie Boulevard has become a beautiful tree-lined street thanks to many citizens who donated to the project and the efforts spearheaded by one local DJ, Mark “Hawkeye” Louis of 96.3 KSCS, with the surrounding community benefiting from the improvements now and the continued beautification of Camp Bowie Boulevard. Now Therefore: The City of Fort Worth does hereby recognize and proclaim the 29th of March 2023: 25th Anniversary of the Camp Bowie Tree Project.”

Mark “Hawkeye” Louis said: “When I started the tree adoption program and campaign in 1997, Camp Bowie Boulevard, Fort Worth’s last brick road, had a wide, bare median. I went to work getting donors to adopt trees and by 1998, we raised the necessary funds to make my crazy dream a reality, and the planting began. 25 years later, Camp Bowie Boulevard is known for its miles of mature majestic oak trees that shade this historic street.”

He added: “I couldn’t be prouder of what we were able to do together – and I can’t believe that 25 years have passed since we started this passion project! I thank all our supporters for helping to make the dream a beautiful reality that we can all enjoy for many years to come.”

Hawkeye has hosted the “Hawkeye In The Morning” show for over 30 years. The show airs Monday through Friday from 5:30am-10:00am on New Country 96.3 and is the longest-running FM show in Dallas-Fort Worth. Hawkeye was inducted into the Country Radio Hall of Fame in 2020 and has been awarded Billboard Magazine’s Radio Personality of the Year and the Academy of Country Music’s Major Market Personality of the Year. In 2015, Hawkeye was honored by Cook Children’s in Fort Worth for his more than 800 hours of volunteer service, and for starting the annual Cook Children’s Radiothon in 2014, which has raised over $3,350,000 for the Children’s Miracle Network hospital. He established the Mark Rybczyk.Scholarship for broadcasting at his alma mater, The University of North Texas.  

An avid traveler, Hawkeye has skied Italy’s famed Sella Ronda, traversed Alaska via dog sled, played baseball in Cuba, and sailed the Caribbean. Fittingly, his latest venture is the “Travel With Hawkeye” podcast on Cumulus Media’s NewsTalk 820 WBAP.

To stream “Hawkeye In The Morning,”, visit: To listen to the “Travel With Hawkeye” podcast, visit:

About Cumulus Media

Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 404 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,500 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit  

Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084,