104.1 KRBE, Houston’s #1 Hit Music Station, Welcomes Taylor Swift to H-Town for Sold-Out Concerts by Changing the Station’s Name to TAY-RBE!

Listen to Wall-to-Wall Taylor on 104.1 TAY-RBE This Friday Beginning at 6:00am

Register NOW at www.KRBE.com for a Chance to Win Last-Minute Tickets to See Taylor Swift in Concert This Weekend!

HOUSTON, TX – April 17, 2023— Cumulus Media (NASDAQ: CMLS) announces that 104.1 KRBE, Houston’s #1 Hit Music Station, is rolling out the welcome mat in a big way for superstar Taylor Swift in anticipation of her sold-out concerts at Houston’s NRG Stadium on April 21st, 22nd, and 23rd. In honor of Taylor’s Houston performances, 104.1 KRBE’s “The Roula and Ryan Show” announced on-air this morning that the station will become “TAY-RBE” this Friday, April 21st at 6:00am.

As “The Eras Tour” hits town, Taylor’s name and music will take over the station all day Friday, when TAY-RBE goes wall-to-wall with all The Eras of Taylor.

In addition, the station kicked off “Taylor Tag” today, where listeners sign up at www.KRBE.com for a chance to win last-minute tickets to Taylor’s sold-out Houston concerts at NRG Stadium – the biggest event to come to Houston since the Super Bowl!

104.1 KRBE will also be on-site for each of Taylor’s three Houston shows, covering everything Taylor on location and @KRBE.

Leslie Whittle, VP, Hot AC, Cumulus Media, and Program Director, 104.1 KRBE, said: “Taylor is a music icon who transcends all genres, lifestyles, and ages. I’m proud that TAY-RBE is Houston’s Swiftie destination as we celebrate her generational talent. This week is going to be fun!”

About Cumulus Media  

Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 404 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,500 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.  

Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, lisa@dollcomm.com.