Cumulus DFW Radio Station New Country 96.3 and the “Hawkeye in the Morning” Show Collect Over 106,000 Holiday Cards to Send to the Troops This Holiday Season

DALLAS/FORT WORTH, TX – NOVEMBER 30, 2022 – Cumulus Media’s New Country 96.3 (KSCS-FM) morning show, Hawkeye in the Morning, concluded the Fourth Annual “10,000 for the Troops” holiday card drive to send warm, hopeful wishes to the brave men and women serving the U.S. Armed Forces overseas this holiday season. The DFW radio station has partnered with Support Our Soldiers, a local 501(c)(3) organization based in Fort Worth, TX, to send the holiday cards to “high risk” units/individuals that are either in isolated areas or do not have support coming from home. This year’s campaign collected 106,322 cards, with more expected to arrive in the mail over the next week. The cards will be included in care packages sent to the troops by Support Our Soldiers, just in time for Christmas.

The campaign kicked off October 24, 2022, with the goal of collecting 10,000 cards. Listeners and supporters were able to mail cards to New Country 96.3 or deliver them to the T-Mobile Experience Store in Southlake or Plano, Texas, or any of the Dallas/Fort Worth Gigi’s Cupcakes, Sun & Ski Sports locations and select Kroger Stores in partnership with Community Coffee.

Hawkeye in the Morning and New Country 96.3 concluded the program with a live broadcast on the radio station’s plaza, where fans from across DFW and busloads of schools stopped by to drop off their cards for the troops. Community Coffee provided free coffee to everyone who stopped by.

Hawkeye, Host of Hawkeye in the Morning, said: “My co-host Michelle Rodriguez and I were overwhelmed by the tremendous support for U.S. service members stationed overseas. We never imagined that we would collect 10 times as many cards as we hoped for – and we thank our amazing listeners and partners for their help in making the holidays brighter for our service men and women.” 

For more information or to stream New Country 96.3, visit:

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Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 405 owned-and-operated radio stations across 86 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,500 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit