Cumulus Media Appoints Cindy Rollison as Vice President/Market Manager for Cumulus Tri-Cities, TN

Rollison Takes VP/Market Manager Reins From Debbie Caso, Who Retires After Successful 43-Year Radio Career

Tri-Cities, TN, April 12, 2022 — Cumulus Media (NASDAQ: CMLS) announces that it has appointed Cindy Rollison as Vice President/Market Manager for Cumulus Tri-Cities, TN (Johnson City-Kingsport-Bristol). Rollison will step up to fill the role following the retirement of Debbie Caso, Vice President/Market Manager. Caso announced her retirement after 43 years with Cumulus Tri-Cities, TN. Rollison’s appointment is effective on Monday, April 18, 2022.

The appointment marks the return of Rollison to Cumulus Media, who held positions including Vice President/Market Manager and Sales Manager/Key Account Manager for the company’s former station group in Blacksburg, VA, from 2007-2018. Rollison became Vice President/General Manager for Monticello Media-Blacksburg, VA, after the company’s purchase of the Cumulus Media stations in that market. Prior to re-joining Cumulus, Rollison served as Regional Marketing Consultant for Mel Wheeler, Inc. Radio and Digital Advertising since 2019.

Mark Sullivan, Regional Vice President, Cumulus Media, said: “I’m thankful to Debbie Caso for making such a valuable contribution to the community and company for so many years, and wish her much happiness in her retirement. At the same time, I’m very pleased that we have someone of Cindy Rollison’s caliber and experience joining our team. I’m excited to have the opportunity to work alongside Cindy again, after many successful years working together with our cluster in Blacksburg, VA. I’m looking forward to many successes together.”

Cindy Rollison commented: “I would like to thank Mary Berner, Bob Walker and Mark Sullivan for this great opportunity to rejoin the company in the Tri-Cities, TN, market. I am honored to lead such a stellar team, whose commitment to our local community, listeners, and advertising partners is unmatched. I look forward with excitement and enthusiasm to continued success as a top-performing cluster within the community and company.”

Cumulus Media owns and operates four radio stations in the Tri-Cities, TN, market, including: NASH Icon 104.9/WKOS-FM (Country), 640 WXSM-AM (Sports), 910 WJCW-AM (News/Talk), and 101.5 WQUT-FM (Classic Rock). 

About Cumulus Media

Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 406 owned-and-operated radio stations across 86 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,500 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit


Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084,