Cumulus Media Names Kira Smethers as Co-Host, Mornings, on Allentown’s CAT Country 96/WCTO-FM

Smethers Joins Veteran Morning Host Sam Malone on “The CAT Morning Crew” Weekdays From 5AM-10AM

ALLENTOWN, PA, February 8, 2022 – Cumulus Media announces that it has appointed Kira Smethers as Co-Host, Mornings, on CAT Country 96 (WCTO-FM)) in Allentown, PA. Smether debuts on CAT Country 96 on Tuesday, February 15th, and joins station veteran and Morning Host Sam Malone on The CAT Morning Crew Monday through Friday from 5AM-10AM. CAT Country is also simulcast on WWYY FM 107.1 in the Poconos.

Smethers joins Cumulus Allentown from Lotus Broadcasting in Las Vegas, NV. Prior to that, she was a part-time on-air personality at Audacy/Entercom Las Vegas. Smethers is part of the “Finding My Perfect Awkward” and “Free4All” podcasts. She is also a Camp Broadcast Alum, where aspiring broadcasters interview celebrities and learn from current broadcasters.

Elizabeth Pembleton, Vice President/Market Manager, Cumulus Lehigh Valley-Poconos, said: “I couldn’t be more excited to welcome Kira to the CAT Country Morning Show. Her passion, drive and understanding of audience engagement, and of social and audio evolution, captured my attention immediately. She is incredibly talented and is an exceptional complement to veteran Morning Host, Sam Malone and the entire CAT Country team.”

Jerry Padden, Operations Manager, Cumulus Allentown and Program Director, CAT Country 96WCTO-FM, commented: “I am pleased to welcome Kira to the family. I can’t wait for her to get out and start making new friends. Together with Sam, the Lehigh Valley will love starting their day with them, on-air and online.”

Kira Smethers remarked: “I am so excited to become part of the CAT Country team! I can’t wait to embrace the Allentown/Bethlehem community and take on a new town one pink drink at a time!” 

About Cumulus Media

Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 406 owned-and-operated radio stations across 86 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across nearly 7,300 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the CUMULUS Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.

Contact:

Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, lisa@dollcomm.com.