WILKES-BARRE, PA, November 15, 2021 – Cumulus Media announces that WBHT-FM, Wilkes-Barre, PA, has rebranded today as Hot 97.1. The Top 40 station, formerly known as 97.1/95.7 bht, will continue to simulcast on 95.7 FM in the northern region. Cumulus Wilkes Barre also launched Hot 97.1’s new website today at: www.Hot971radio.com.
Chris Kenney, Vice President/Market Manager, Cumulus Wilkes-Barre/Scranton said: “Listeners will feel the energy and excitement Hot 97.1 brings to the market. The hottest music, live and local content, along with community involvement. That’s Hot 97.1!”
Valentine, Program Director and On-Air Personality, WBHT-FM, added: “Excited to turn the page on the next chapter in the evolution of the legendary 97.1 FM. The Hot 97.1 brand reflects what we are… HOT! A hometown station that is the home of the hottest music and artists.”
To stream Hot 97.1, visit: www.Hot971radio.com.
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 412 owned-and-operated radio stations across 86 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across nearly 7,300 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the CUMULUS Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, firstname.lastname@example.org.