MEMPHIS, TN, November 15, 2021 – Cumulus Media announces that Memphis Rock radio station 98.1 The Max (WXMX-FM) has raised $533,435.01 for Ronald McDonald House Charities® of Memphis through its 31st Annual Radiothon. The record-breaking amount was raised by the station’s generous listeners and RHM partners in less than 12 hours on Friday, November 5, 2021. The radiothon is the largest annual fundraiser for Ronald McDonald House Charities® of Memphis.
Morgan D. Bohannon, Vice President/Market Manager, Cumulus Memphis, said: “Serving our community in ways that matter is part of our mission as local broadcasters. I am very proud of the MAX team and our listeners taking us to new heights every year.”
Danni Bruns, Program Director, 98.1 The Max, and Operations Manager, Cumulus Memphis, commented: “The Radiothon is the most rewarding part of my job and when you put the best radio team with the best local charity, you get huge results.”
Ronald McDonald House Charities® of Memphis offers children with pediatric cancer and other catastrophic illnesses undergoing treatment at St. Jude Children’s Research Hospital® and their families a nurturing, family-centered residential community. The House fosters an environment of hope through support services and child-centered activities that encourage children to be children and keep families together near the care they need, always free of charge. Near the care they need with the family they love. Ronald McDonald House Charities® of Memphis has served 10,718 families from all 50 states and 51 countries since opening in 1991.
For more information or to stream 98.1 The Max, visit: https://www.981themax.com/.
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 412 owned-and-operated radio stations across 86 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across nearly 7,300 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the CUMULUS Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, firstname.lastname@example.org.