Cumulus Media Signs New Deal With Mark “Hawkeye” Louis, Longtime DFW Morning Personality on New Country 96.3/KSCS-FM

DALLAS, TX, November 3, 2021 – Cumulus Media announces that it has signed a new long-term agreement with Country Radio Hall of Famer Mark “Hawkeye” Louis, longtime Morning Personality on Dallas radio station New Country 96.3/KSCS-FM. Louis hosts the ever-popular morning show, Hawkeye in the Morning, along with 10-year station veteran Michelle Rodriguez. DFW’s longest-running morning show on the FM dial, Hawkeye in the Morning airs on New Country 96.3 weekdays from 5:30am-10:00am.

Louis has been heard on the station since 1988. He is a member of the Country Radio Hall of Fame and the Texas Radio Hall of Fame. He was honored by the Academy of Country Music as On-Air Personality of the Year and the show was recently nominated for the 2021 Marconi Awards Major Market Personality of the Year. Louis is an active supporter of the DFW community through his work for Texas Scottish Rite Hospital for Children, Cook Children’s, and Cook Children’s summer camp for kids living with cancer, Camp Sanguinity. He is also Chairman of the non-profit BMW Dallas Marathon.

Mike Preston, Program Director, KSCS/KPLX, said: “It’s a joy to listen to the magic that Hawkeye and Michelle create every morning on New Country 96.3. Our audience will be in good hands for years to come with the legendary Hawkeye in the Morning show!”

Mark “Hawkeye” Louis commented: “It’s been a great year at KSCS and I’m excited for the future. Cumulus has made a commitment to local talent. We added station veteran Michelle Rodriguez to the show this past year and she took us to a new level of success. We have six stations in our Dallas cluster and all of them have local morning shows – two of which were nominated for Marconi Awards. Is there another radio cluster in America that can say all that?”

For more information or to stream New Country 96.3, visit:

About Cumulus Media

Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 412 owned-and-operated radio stations across 86 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across nearly 7,300 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the CUMULUS Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit

Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084,