Exclusively Supported by Rémy Martin
New York, NY – June 21, 2021 – Cumulus Media (NASDAQ: CMLS) and DCP Entertainment today announced the launch of the podcast Who Was Prince? on the Cumulus Podcast Network. This eight-episode series is built on interviews with people who were close to Prince — people who played in his bands, managed his career, engineered his music or dated him. Music journalist Touré explores aspects of Prince’s life in great depth, delving into his multiple passions, his love of basketball, his tireless work ethic, his ability to play almost every instrument, his love of clothes, his turbulent childhood when he left his parents, his romantic life, the death of his newborn baby, and his tragic end. Touré also shares stories about Prince and Liz Taylor, the Rolling Stones, Bruce Springsteen, Michael Jackson, and many more, revealing new details about the life of one of the most talented and enigmatic artists of the modern era.
Who Was Prince? is available at Apple Podcasts, Spotify, Stitcher, TuneIn, Pocket Casts, Google Podcasts, Amazon Music, and Pandora, among other platforms. Cumulus Media through its Cumulus Podcast Network distributes, markets, and monetizes all DCP podcasts.
Who Was Prince? is exclusively supported by Rémy Martin. Cumulus Media, DCP, and Rémy Martin, via media AOR Mediahub, collaborated to create innovative elements to support the brand including an interview between renowned journalist Touré and celebrated Grammy award winning music producer Jermaine Dupri, that aired live on Instagram on Juneteenth.
“I’m excited to team up with Touré, to celebrate one of the greatest musicians of our generation,” said Jermaine Dupri. “Prince is an icon who used his voice and his creativity to express himself at the highest level. That artistic excellence and musical influence will continue to be felt today and for generations to come.”
“This is the most in depth look at Prince possible,” said Touré. “We’ve assembled a large group of people who knew him and loved him to tell us who he was as a child and how anger toward his parents motivated him to become an amazing musician. They tell us about his multiple personalities. They tell us about what it was like to be with him in the studio and what it was like to be in a relationship with him. This will tell you who Prince really was. This is a labor of love that emerges from 20 years of studying Prince, interviewing him, playing basketball with him and talking to tons of people who were close to him. I’m so proud of what we’ve done.”
“It was incredible working with Touré on this project,” said DCP Entertainment CEO Chris Colbert. “This man literally wrote the book on Prince, and with this podcast series Touré has brought us closer to understanding who Prince was, more than anyone else has been able to do before.”
For nearly three centuries, people have been at the heart of Rémy Martin and the time-honored tradition of celebrating local sounds of communities is deeply rooted in the heritage of the brand. Rémy Martin is committed to preserving cultures of excellence and amplifying Black artists of the past, through present day and of future generations.
About Jermaine Dupri
With over 400 million records sold to date, Jermaine Dupri, a member of the Songwriters Hall of Fame is one of most successful producers in the music industry. Dupri has established a prolific career as a hip-hop artist, Grammy award winning producer, songwriter, author, DJ, and CEO of So So Def, which he founded in 1993. He is one of only a few producers in music history to garner four positions in the Top 10 on Billboard’s Hot 100 chart at one time and have the Song of the Decade as one of his credits. He is also the first recipient of the Billboard Otis Redding Excellence Award for his achievements both in and outside the studio. Jermaine Dupri is exclusively managed by Melinda Bell of Straight Up Entertainment Group.
About Rémy Martin
Since 1724, the House of Rémy Martin has produced premium spirits that consistently appeal to the world’s most discerning connoisseurs. A profound love of the land, a continuity of family ownership and a passionate commitment to excellence has sustained Rémy Martin for nearly three centuries. As a result of its masterful production and generations of tradition in Cognac, the House of Rémy Martin today produces Fine Champagne Cognacs, including Rémy Martin® XO, Rémy Martin® Tercet, Rémy Martin 1738® Accord Royal and Rémy Martin® V.S.O.P. For additional information, visit www.RemyMartin.com.
Touré is an accomplished writer, cultural critic, television host, and host of two podcasts: Toure Show and democracy-ish. Touré authored an upcoming book about Prince called “Nothing Compares 2 U: An Oral History of Prince” as well as “I Would Die 4 U: Why Prince Became an Icon.” He also wrote the critically acclaimed “Who’s Afraid of Post-Blackness? What it Means to Be Black Now,” which the New York Times described as one of the most acutely observed accounts of what it is like to be young, Black, and middle class in contemporary America. Touré serves on the Rock and Roll Hall of Fame committee.
About DCP Entertainment
DCP Entertainment, LLC’s mission is to provide a platform for people of color, women, and LGBTQ communities, and to highlight stories around mental health, disability, and overcoming adversity. For more information, visit https://www.dcpofficial.com and follow @DCPofficial on Facebook, Instagram and Twitter.
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high quality local programming through 415 owned-and-operated stations across 86 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across nearly 7,300 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
Mediahub is a global media planning and buying company with over 900 employees worldwide. We’re an award-winning agency built for challenger brands, or companies who are disrupting the status quo and want a media agency that disrupts the norms of media. Our smart and nimble organization consists of key verticals including I+A (Insight + Action comms group), P3 (programmatic, search and social group), and our creative media group, the R+D Lab (Radical + Disruptive), which specializes in working with avant-garde media partners to develop ideas that consumers seek out, share, and talk about. Our partners include global brands such as Western Union, Netflix, Pinterest, Harley-Davidson, Dropbox, and Twitch, and big U.S. brands like Merz Pharma, Bloomin’ Brands, Royal Caribbean, JetBlue, Viacom, Match, Wyndham Hotels, New Balance, Patrón, Fox Sports and Fox Entertainment, Staples, Rémy Cointreau, Chipotle, Ulta Beauty, CENTURY 21, and Scotts Miracle-Gro. Mediahub was named Adweek’s 2018 U.S. Media Agency of the Year and Ad Age’s 2019 and 2020 Media Agency of the Year. Mediahub is one of the three major Interpublic media agencies (NYSE: IPG) and as a result is powered by the buying and intelligence power of Magna Global and the data and tech backbone of Kinesso. For more information, visit us at www.mediahubww.com or follow Mediahub @MediahubWW.