Heritage Country Radio Brand B95, Your Hit Country/WFBE-FM, Returns to the Greater Flint, MI, Area Today

FLINT, MI, April 1, 2021 Cumulus Media announces that Country radio station WFBE-FM in Flint, MI, rebrands today as B95, Your Hit Country. The station, previously known as 95.1 NASH FM, kicked off the next generation of Flint’s best Country music, with a return to its popular heritage brand. B95 will continue to deliver hit Country music to Country fans in Genesee, Lapeer, Shiawassee, North Oakland and Livingston Counties. The station also launched its new website today at: https://www.wfbe95.com/.

Chris Monk, Vice President/Market Manager, Cumulus Flint, said: “We’re thrilled to re-establish this heritage brand in the Greater Flint area, kicking off today. This will not be a change to the music our listeners enjoy on the station, but simply a return to the much-loved B95 brand. Country fans can count on B95 to play more of the Country music they love!”

April Rose, Program Director, WFBE-FM, commented: “We are excited to bring B95 back to our loyal listeners, clients, and the community! B95 will allow us to give our fans their favorite Country music, with new opportunities to win prizes, and we are pleased that our mascot Buzz Bee will be reintroduced to a new generation of fans! Beginning today, B95, Your Hit Country will be heard on 95.1 FM on your radio, office computer, phone, and smart speaker.”

For more information or to stream B95, visit: https://www.wfbe95.com/.

About Cumulus Media 

Cumulus Media (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 416 owned-and-operated stations across 86 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the Masters, the Olympics, the Academy of Country Music Awards, and many other world-class partners across nearly 8,000 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through on-air and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.

Contact:   Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, lisa@dollcomm.com.