Hsu Takes the Morning Mic at The Pike One Year After His Sign-Off From Former Rock Station WAAF-FM
WORCESTER, MA, February 22, 2021 — CUMULUS MEDIA announces that it has tapped popular radio personality Mike Hsu as On-Air Host, Mornings, for Worcester, MA, Classic Rock radio station The Pike 100 FM/WWFX-FM. Hsu debuts today as Host of The Pike Morning Show and can be heard weekdays from 6:00am-10:00am. Hsu joined The Pike part-time in August 2020, and was most recently heard on The Pike Monday through Friday from 6:00pm-8:00pm and 4:00pm-7:00pm on Saturdays.
A 30-year radio broadcasting veteran and Worcester native, Hsu joins The Pike full-time in Mornings after a successful career at Rock radio station WAAF-FM, where he was heard in Mornings, Afternoons and Middays during his two decades there. WAAF-FM was sold to EMF and took over its operations from previous owner Entercom on February 21, 2020, at Midnight, Hsu’s last day on WAAF airwaves. Hsu started his radio career in Richmond, VA, where he worked at WVGO and 106.5 The Buzz. He debuted on WAAF-AM in 1999 and has lived in Worcester for 22 years.
Bob Goodell, Regional Vice President/Market Manager, Cumulus Boston/Worcester/New London, said: “Pike Program Director Chuck Perks and I are both very excited to have Mike hosting The Pike’s morning show. He’s a part of the rock fabric of Central Massachusetts and one of the most well known personalities from his time served at WAAF.”
Hsu commented: “Worcester has a lot to offer and I’m glad I can let people know that and be more a part of the community by broadcasting on Worcester’s Rock Station.”
For more information, visit: https://www.pikefm.com/.
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CUMULUS MEDIA (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. CUMULUS MEDIA engages listeners with high-quality local programming through 416 owned-and-operated stations across 86 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the Masters, the Olympics, the Academy of Country Music Awards, and many other world-class partners across nearly 8,000 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. CUMULUS MEDIA provides advertisers with personal connections, local impact and national reach through on-air and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. CUMULUS MEDIA is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
Contact: Lisa Dollinger, Dollinger Strategic Communication for CUMULUS MEDIA, 512.633.4084, email@example.com.