ATLANTA, GA, April 22, 2020 – Cumulus Media announces that it will join forces with the Radio Cares Campaign for the “Feeding America Emergency Radiothon”. The Feeding America Emergency Radiothon will drive funds to Feeding America and its 200 local member food banks, meeting an immediate need for cash donations driven by the COVID-19 pandemic. All available Cumulus radio stations will air localized versions of the Feeding America Emergency Radiothon on April 30, 2020, along with broadcast partners including Adams Radio Group, hundreds of other independent radio stations, networks and product providers serving the radio industry. In addition, Cumulus Media’s Westwood One, the largest audio network in America, will be airing promos and supporting the event. The addition of Cumulus Media to the campaign brings the total reach of stations airing the radiothon to over 6,000. All funds driven by the radiothon will go to Feeding America’s COVID-19 Response Fund.
Feeding America, the largest hunger relief organization in the U.S., established the COVID-19 Response Fund on March 13th. Since then, Feeding America has distributed $112.4 million and over 94 million pounds of food to food banks across the U.S., helping provide nearly 79 million meals to people facing hunger. Feeding America announced earlier this month that an estimated $1.4 billion in additional resources will be needed over the next six months to sustain operations and continue to provide food for people struggling with hunger—a 30% increase to the baseline six-month operating costs of its 200 member food banks nationwide.
Brian Philips, EVP, Content & Audience, Cumulus Media, said: “U.N. experts foresee a second pandemic on track to follow COVID 19—a global hunger pandemic. U.S. food banks, which are always over-taxed, are reporting a DOUBLING of need among American families in the last month. CUMULUS MEDIA is happy to join with other radio stations and groups to support the ‘Feeding America Emergency Radiothon’ next Thursday. Our listeners will come through because they understand this cannot be allowed to happen in our communities; it is unconscionable. Thanks in advance to everyone who steps up to feed hungry families and make a troubled world better.”
Ron Stone, CEO of Adams Radio Group and Spokesman for the Radio Cares Campaign, added: “We are thrilled that Cumulus Media has joined with us to bring the reach of their 424 great radio stations and Westwood One to this urgent fundraising initiative. The Feeding America Emergency Radiothon is critical to so many people feeling the impact of this hunger crisis, a crisis so many have never experienced before. Together, we will use the power of radio to help local food banks meet the heightened demands created by COVID-19.”
The Feeding America Emergency Radiothon is open to all radio stations wishing to participate. All related imaging and branding, including audio promos, sweepers, rejoiners, liner copy, :15, :30 and :60 spots, and a web banner for station websites will be provided to participating stations by the radio imaging specialists at Benztown, and hosted by Vipology.
To donate to Feeding America’s COVID-19 Response Fund, visit: www.feedingamerica.org/radio-covid.
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 424 owned-and-operated stations across 87 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, the Olympics, the Academy of Country Music Awards, and many other world-class partners across nearly 8,000 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through on-air and on-demand digital, mobile, social, and voice-activated platforms, as well integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com. Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, email@example.com