SHREVEPORT, LA, December 31, 2019 – Cumulus Media announces that it distributed toys to more than 300 Shreveport children in need through its first-ever “Christmas Wish Toy Drive” held this holiday season. Cumulus Shreveport’s five radio stations – KRMD-AM, KRMD-FM, KQHN-FM, KVMA-FM and KMJJ-FM – joined together with their legion of big-hearted listeners to donate toys at collection centers in sponsor locations across Shreveport, including Brooklyn and Company Boutique and Burger King restaurants. Promotions Director and KMJJ-FM Midday Personality, Scooterman Pro aka Willie “Scooter” Burton, spearheaded the collection and outreach efforts to ensure that the toys were distributed to the children that needed them. The children were invited to a Christmas party at Cumulus Shreveport studios on Saturday, December 21, 2019, where Santa paid a special visit to deliver the toys and spread some joy to children this holiday season.
Aaron Criswell, Vice President/Market Manager, Cumulus Shreveport, said: “Being part of the local community is a major factor in how we operate. Our promotions director, Willie “Scooterman Pro” Burton, did an amazing job in executing this inaugural event. Along with the leadership of Operations Manager, Jay Michaels, we will continue to connect with the community and improve our listeners’ life experiences.”
Jay Michaels, Operations Manager, Cumulus Shreveport, said: “We were able to help make Christmas a little brighter for over 300 kids; not only with toys, but with their own private Christmas party at the radio station! Huge kudos to our talented Promotions Director and Midday Talent on KMJJ, Scooterman Pro, for helping to plan and execute an amazing event that shows the local power of our station brands!”
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 428 owned-and-operated stations across 87 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, the Olympics, the American Country Music Awards, and many other world-class partners across nearly 8,000 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with local impact and national reach through on-air, digital, mobile, and voice-activated media solutions, as well as access to integrated digital marketing services, powerful influencers, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, firstname.lastname@example.org.