SAN FRANCISCO, CA, December 20, 2019 – Cumulus Media, KNBR 104.5 FM and KNBR 680 AM, the 49ers Foundation, and the San Francisco 49ers announce that the third annual 49ers Foundation Holiday Sports Auction raised more than $125,000 for local Bay Area youth sports initiatives. The two-day charity auction was broadcast from the KNBR 104.5 FM and 680 AM studios on Tuesday, December 3, and Wednesday, December 4, from 6am to 7pm and featured once-in-a-lifetime 49ers and KNBR experiences, rare 49ers game-used memorabilia and testimonials from previous auction winners. The event featured on-air appearances by current 49ers Running Back Raheem Mostert, Super Bowl XXIX Champion Dennis Brown, two-time Pro Bowl Safety Donte Whitner and The 49ers Foundation Executive Director Justin Prettyman.
KNBR has partnered with the 49ers Foundation on the auction for three consecutive years, raising more than $300,000 since its inception in 2017. One hundred percent of the proceeds support the 49ers Foundation non-profit beneficiaries.
Jeremiah Crowe, Program Director KNBR 104.5FM, KNBR 680AM and KNBR 1050AM, said: “The 49ers Foundation’s Holiday Sports Auction continues to show the true generosity of KNBR’s loyal listeners and proud 49ers fans from across the Bay Area. The KNBR team would like to thank everyone involved in supporting this special Holiday event, and we’re already looking forward to next year’s auction!”
Al Guido, 49ers President, said: “We are grateful for all the support KNBR has given us to make this auction such a success over these last three years. This partnership has allowed us to have a platform to connect with our fans and provide them with once-in-a-lifetime experiences, all while giving back to the Bay Area community.”
For more information and to donate to the 49ers Foundation, please visit: https://www.49ers.com/community/foundation.
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 428 owned-and-operated stations across 87 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, the Olympics, the American Country Music Awards, and many other world-class partners across nearly 8,000 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with local impact and national reach through on-air, digital, mobile, and voice-activated media solutions, as well as access to integrated digital marketing services, powerful influencers, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, email@example.com.