New Country 96.3’s “Hawkeye in the Morning” Collects More Than 87,000 Holiday Cards to Send to the Troops this Holiday Season

December 2, 2021

Media Contacts:
Rebecca Silvers
Cumulus Media Dallas/Ft. Worth
Promotions Director

Dallas/Ft. Worth, Texas – New Country 96.3 (KSCS-FM) morning show, Hawkeye in the Morning, concluded the third annual 10,000 for the Troops holiday card drive to send warm, hopeful wishes to the brave men and women serving our country overseas this holiday season. The station has partnered with Support Our Soldiers, a local 501(c)(3) organization based in Fort Worth, Texas, to send the holiday cards to “high risk” units/individuals that are either in isolated areas or do not have support coming from home.

The campaign kicked off November 1, 2021, with the goal of collecting 10,000 cards. Listeners and supporters were able to mail cards to the radio station or deliver them to the T-Mobile Experience Store in Southlake or Plano, Texas, or any of the Dallas/Fort Worth Urban Air Adventure Parks, Gigi’s Cupcakes, and Sun & Ski Sports store locations.

The station announced today that this year’s campaign collected 87,845 cards, with more expected to arrive in the mail over the next week.

Pictured: Michelle Rodriguez and Mark “Hawkeye” Louis, of the Hawkeye in the Morning Show on New Country 96.3.

“We were blown away by the amazing support we received in our third year with entire school districts, offices, church groups and a variety of organizations coming together to raise a record number of cards to send to our troops overseas. We’re so grateful to our listeners who are an extension of our family,”
comments Hawkeye in the Morning Show co-host Michelle Rodriguez, on the record-breaking campaign. 

The cards will be included in care packages sent to the Troops by Support Our Soldiers just in time for Christmas.