Matt “Sparks” Sparker Takes Afternoon Drive Mic at Cumulus Kansas City’s Classic Rocker 101 The Fox/KCFX-FM

KANSAS CITY, KS, July 6, 2021 – Cumulus Media (NASDAQ: CMLS) announces that it has appointed veteran Afternoon Drive on-air talent Matt ‘Sparks’ Sparker as On-Air Host, Afternoon Drive, for Cumulus Kansas City Classic Rock station 101 The Fox/KCFX-FM. Sparks steps into the role left by Skid Roadie, who retired at the end of May. Sparker was previously Morning Show Host for Las Vegas, NV, Rock station KOMP 92.3 FM for six years and prior to that, was Afternoon Drive Personality for Omaha, NE, Modern AC station Q98.5/KQKQ-FM. Sparker was also Program Director and Afternoon Drive Personality for KQWB-FM in Fargo, ND. He holds a B.A. degree in Mass Media Communication from the University of Akron in Akron, OH.

Jim Fox, Operations Manager, Cumulus Kansas City, said: “Replacing heritage talent has become a big challenge, but Sparks is that guy. He’s a talented fresh voice who can step into big shoes in a big daypart on a big station and we never skip a beat.”

Matt “Sparks” Sparker commented: ““The word “excitement” doesn’t begin to describe what I’m feeling about working at such a legendary station as 101 The Fox! I truly appreciate being trusted with such an amazing opportunity. So a BIG THANK YOU goes out to the people that made it happen – Donna Baker, Doug Hamand, Wade Linder, Jim Fox, and of course, Dave Hill, who by the way, said there were going to be pony rides…still waiting on those, Dave…”

Dave Hill, Program Director, 101 The Fox/KCFX-FM, added: “The right fit for this incredible opportunity was obvious when Sparks entered the conversation. What a WIN! And if you know anyone with a pony in the KC metro, DM me…thanks.”

Cumulus Media owns and operates seven radio stations in Kansas City, including: 101 The Fox/KCFX-FM (Classic Rock); 94.9 KCMO-FM (Classic Hits); 95.7 The Vibe/KCHZ-FM (CHR); KCMO Talk Radio/103.7FM and 710AM (News Talk); 107.3/KMJK-FM (Urban); 105.1 The X/KCJK-FM; (Rock) and JACK FM/KCMO-HD2 (Adult Hits).

About Cumulus Media

Cumulus Media (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 415 owned-and-operated stations across 86 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across nearly 7,300 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit

Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084,