Win with Radio
Radio reaches more people, more often, for less money, with more impact, than any other form of local media.
Radio is the dominant out-of-home media in the US, reaching 93% of your local consumers each week. Among the thousands of commercial messages that these consumers are exposed to each day, radio reaches consumers when they have little else to distract them. That’s why the engagement levels for radio advertising (the percentage of people who actively pay attention to the ads) is by far the highest of any mass media.
This impact is magnified by the emotional and motivating power of audio. Numerous studies have demonstrated that the connections made through audio messaging have more impact on consumers than either video or print. Because radio listening is extremely habitual, the medium reaches the same consumers with greater average frequency than any other media.
Finally, radio is the most affordable mass-market media available. Compared to the cost of reaching a similar-sized audience with the same frequency, radio advertising costs a fraction of other local media.
We help local businesses of all sizes and every type to be successful. Our local marketing representatives can help you win. Click here to get in touch with your local Cumulus Radio Station.